495DM

is our label for cutting edge fashion and music.

It was created by music producer Chris McGuinness and Designer Choeny Wagma in February, 2010.

We use India as a source of materials and inspiration to create special designs and unheard sounds.

We bring special, one of a kind, designer goods to you at an affordable price,
without the BS of mainstream, major brands.

The music, video mashups, and dj mixes explore new genres.

Based in Nyc, Bombay and Zürich our work grabs the esoteric materials, leftfield designs, street sounds, and brilliant musicians straight from the source.

We are a platform for the unique, talented, unheard people in and around India.